About

The spark behind the vision: there is a mystical connection between scent and memory, how a single breath can transport you across time and space, awakening emotions long dormant.

An observation for some, a revelation for others, enough to spark a vision: to craft candles that tell stories, each one a portal to another realm. The gentle flicker of our flames mirrors the warmth felt when receiving a gift created just for you - intimate, thoughtful, and deeply personal. Every SPELLBOUND candle is designed not merely to illuminate spaces but to kindle connections, turning ordinary moments into cherished memories.  

The visionary behind the spark: SPELLBOUND founder Dimitria Ioannidou is the D in SPELLBOUND.  Not her first business, probably not her last either, she is her fascinations’ mixologist behind this venture; 

Some might notice only the immediate sensory pleasure, while others discover the subtle meanings tucked beneath the surface notes. This interplay between the obvious and the hidden reflects Dimitria’s own journey: a business mind that refuses to abandon its creative soul, always seeking that next moment when someone's eyes light up with unexpected delight.

The birthplace behind the vision, the spark and the flame:  Athens.  The flame always starts its journey in Athens, Greece.  Stories will unravel and gifts will be offered and everything will start from “home”.  And if you’re also fascinated by semiology, you’ll get this in the glimpse of a light